We’re seeing a major shake-up on the sports betting scene. 

The big change? AI betting tools. 

Since 2020, we’ve seen more sports fans start using AI to help them place bets, calculate odds, and find hidden value on the market. In many cases, fans aren’t even betting on teams or leagues they know anything about. Instead, they’re letting AI pick the games and odds for them. 

If you told old-school bettors from the 80’s and ‘90s that this would be the future of betting, they’d have called you crazy. Yet here we are. AI betting tools are big business, too, with the global AI betting tools market projected to reach (get this) a value of $2.1 billion by the end of 2025. 

Despite it being a billion-dollar industry, though, there’s some scepticism surrounding AI’s growing role in betting. Specifically, can it actually be trusted? After all, no footy fan on the planet wants to hand over their bets to AI only for the software to return an empty slip of losses to them — they’d rather just place the bets themselves if that’s going to be the case. 

How Accurate Are AI Betting Tools? 

There’s good and bad news when it comes to sports betting AI tools. 

The good news is Gitnux found that AI-powered analysis tools help increase sportsbook betting accuracy by up to 25%. At the same time, machine learning models have predicted major sports event outcomes with 82% accuracy, making them largely superior to human prediction. These are impressive figures, especially when you consider the fact that AI is still in its early stages and will only get better as time goes on. It gets a big thumbs up from us. 

However, we also know that AI betting tools are far from 100% accurate. How many times have you watched a football game where player injuries, referee decisions, or fluke moments have affected the outcome of the game? Plenty, right? If you’re a Premier League follower, you’ll no doubt remember at the start of the 2024-25 season when Arsenal were comfortably beating Brighton 1-0 at home only for Declan Rice to get a red card, leading to Brighton’s equaliser and Arsenal dropping 2 points. Of course, AI can’t ever predict these types of moments, which is where the underlying problem is. 

No matter what technological advancements are made over the coming decades, the industry will never reach a point where AI can predict the outcome of sports games with 100% accuracy. It is — literally — impossible. However, this doesn’t mean AI betting tools are useless. In fact, quite the opposite. 

How AI Can Help You with Sports Betting 

AI isn’t completely accurate when it comes to sports betting, but it’s significantly more accurate than humans. We know that for a fact. And it’s because of this why Alex Windsor from BettingTools.com highly recommends you use AI tools to help with your sports bets, even if it’s only on a small scale to start with: 

“AI betting tools analyse tons of data — individual team stats, player form, that sort of thing — in a matter of seconds. Whether it’s a Champions League tie between Manchester City and Villarreal or a random Premier League game, these tools can then take that data and provide you with accurate predictions on what match outcomes might be. Not to mention, we’ve also found that a lot of current AI betting tools on the market offer additional help with bet tracking, odds comparisons, and bankroll management. Using these tools has sort of become a no-brainer, especially because of how affordable they are.” 

In a nutshell, the AI betting tools currently available can help with almost anything betting-related. If you struggle to keep track of your spending, AI can set budgets and track your wins and losses. Or if you want to know which sportsbook offers the best odds on a specific bet you want to place, such as Newcastle to finish inside the top 4, you can ask AI to find those odds for you. There’s no limit on what the tools can do. 

As mentioned earlier, though, the problem is that some sports fans think AI is capable of getting everything right all of the time, which it just isn’t. For example, what you might find is that using an AI tool takes your betting success rate from 15% to 45% over the first year, or something similar to that. You’re getting more wins, but some bets still lose. That’s the nature of sports betting and it’s something that AI will never fully be able to resolve. 

Which AI Betting Tools Are Best? 

If you’re someone who’s eager to start using AI for sports betting, there are tons of them on the market. 

Some of the leading names are OddsJam (an app that “finds games where you can bet on both teams and make a profit”) and Juice Reel (a tool that lets you “Track your bets, sync sportsbooks, and get real-time insights to make smarter bets). There are plenty of other AI betting tools on the market, too, such as the highly-rate Rithmm, which can “spot high-value prop bets — before the market catches on.” 

Naturally, the choice is entirely up to you, but we highly recommend choosing an AI betting tool that’s confirmed to offer insight into your preferred sports league, whether it’s the Premier League, NBA, or NFL. Also, make sure to check the price plan for whichever tool you’re interested in, as most charge a monthly fee, which will typically range anywhere from £50 to £350. There’s also, of course, nothing stopping you from signing up with multiple different AI tools if you’d like, but it’s generally recommended you just join one to start with. 

Summary: What’s the Future for Sports Betting and AI? 

The past half-decade has seen AI suddenly explode amongst sports bettors. 

This had been coming for a while, but nobody expected it to blow up quite as fast as it did. It’s ultimately led to an industry where 45% of bettors prefer AI-driven tips over human “tipsters” and 70% of new bettors are using AI tools for help help with decision making. Simply put, AI has become every bettor’s best friend, and it looks like this trend is going to continue for years to come. 

Once AI betting tools become even more mainstream, the number of bettors using will keep going up. Plus, these AI tools will likely become even more affordable pretty soon, giving casual punters and everyone alike the chance to start using them. Once that happens, it could turn into a nightmare for the sportsbooks, as they suddenly won’t be making as much money as they were before. 

If you’re still on the fence about AI tools yourself, we recommend giving them a shot. They’re never going to be 100% accurate, but that’s besides the point. What you should find over time is that they significantly help you to reduce losses, while also helping you to find better odds and hidden value in the market that you otherwise wouldn’t have known about — and that’s what matters.